Client Profile

Mima City is located in the western part of Tokushima Prefecture on the island of Shikoku, and is centered around the Yoshino River, the third-longest river on Shikoku that flows from east to west. The area boasts abundant natural beauty, including Mount Tsurugi, the second-highest peak in Western Japan, as well as the pristine Anabuki River. The city is also rich in historical charm, including cultural assets like the Udatsu Townscape (rows of traditional townhouses that are designated an Important Preservation District for Groups of Traditional Buildings), and the Tera-machi Area (a historic district where the streets are lined with numerous Buddhist temples).

Client Requests

With an aging population, the city faced challenges in extending healthy life expectancy for its older citizens. Factors included a lack of public transportation, heavy reliance on private motor vehicles, and a diet high in carbohydrates, leading to a high number of residents with, or at risk of developing, metabolic syndrome.

To address this, we launched the Voltis Conditioning Program (VCPG) in 2019, a five-year initiative in collaboration with Otsuka Pharmaceuticals and the Tokushima Vortis Soccer Team. The program aimed to establish healthy exercise habits among residents in order to improve physical mobility. It utilized R-body’s conditioning training methodology, with instruction provided by Tokushima Vortis coaches, who were certified as R-Conditioning trainers.

We were subsequently asked about the possibility of building upon the achievements of VCPG and further expanding the reach of conditioning training from 2024 onwards.

Services Provided

1. Training and Education for Regional Revitalization Cooperation Team members
   Five members of the Regional Revitalization Cooperation Team took part in the R-body ACADEMY Conditioning Coach Training Program .
2. Development of Conditioning Experts
   VCPG alumni underwent advanced training to further develop their conditioning knowledge and practical skills. Mima City certified these individuals as Conditioning Training Experts, with R-body handling the practical training component. These experts now play a vital role in promoting exercise and conditioning among local citizens.
3. Support for the Development of Conditioning & Exercise Classes
   Regional Revitalization Team members and Conditioning Experts work together to hold Conditioning & Exercise Classes in local communities. R-body provides advice and guidance for the class instructors.
4. Follow-up for Conditioning Experts
   R-body conducts follow up workshops for Conditioning Experts, providing ongoing support to boost their knowledge and practical skills.
5. Comprehensive Consulting
   We come up with suggestions and solutions for creating healthy urban communities, and ideas for promoting conditioning training within the local population.