MESSAGEFrom the CEO of R-body

We are all athletes, competing in the “game of life”. To survive and thrive, we must enhance our life performance.

You are all athletes for life.
Enhance your life performance.

R-body aims to support your life performance, as we evolve to become an indispensable athletic training company under the motto of “Continuity and Change”. R-body will continue to uphold “Continuity” through the 4R that have always been at the core of what we do. At the same time, we will strive to adopt “Change” as we respond to the changing times we live in. The very nature of being an athletic trainer requires significant and ongoing change, as coaching requires one to constantly learn new skills and acquire new knowledge.

Traditionally, the acquisition of new knowledge and skills was left to the efforts of individual trainers, and they earned their coaching reputation based on the quality of the information they studied and the credentials they acquired. However, in the modern world, with the evolution of an information-oriented society, this role is being re-defined.

Knowledge and skills that were previously only available to a select few, are now being spread at an unprecedented speed and made available to everyone. To respond to this evolution, we believe it is necessary to change the definition of skill acquisition from ‘memorizing’ to ‘mastering’.

In terms of athletic training, mastering does not simply mean telling the client everything you know. Instead, it means knowing when and how to utilize your knowledge to help the client. This involves being able to explain difficult concepts in an easy to understand way, and with the correct timing. In other words, the trainer should always be thinking three steps ahead, and communicating half a step ahead.

Effective communication is one of the key coaching skills necessary to succeed, and involves the ability to put yourself in the client’s shoes, find out their goals and what motivates them, and build a rapport to allow them to trust you to lead them to their goals.

At the end of the day, a large part of developing these communication skills comes down to whether you are a “good person” who genuinely wants to help other people and takes satisfaction from other people’s improvements and successes.

Moving forward, I think that successful coaches will be those people who are good at communicating and building relationships, whilst also comfortable using new technology.

Another crucial element shaping the future of athletic training is a coach’s ability to build a proper support network. The type of conditioning training needed to improve someone’s life performance varies from person to person. And with each individual person, it will also constantly change based on their physical or mental condition at any given point in time. It is almost impossible for an individual trainer to provide all of the necessary conditioning services alone.

To provide comprehensive conditioning services, athletic trainers with different areas of expertise, along with support specialists from other fields of conditioning, must all bring together their skills, knowledge, and coaching abilities for the benefit of the client.

To that end, trainers and coaches will need to leverage their network to provide clients with the comprehensive all-round support they need to achieve their goals.

In the case of R-body, we have the goal of “improving the life performance of people, cities, and nations,” but we cannot do this alone. Our goal is to bring together the relevant specialists, companies, and organizations, so that collectively we can make our vision of the future a reality.

Exceptional teams are created by bringing together the right people and having them aligned with a common goal. At R-body, we will strive to develop trainers and coaches who are capable of building teams and fostering teamwork for a brighter future.

At R-body I believe we have taken the first steps by gathering a group of “good people” that work as a team, and I would like to continue expanding this network of good people to build an even bigger and better team.